Active Involvement by Fund managers helps overall valuation
With the ferrous competition in the financial industry within
India and overseas, Investment as with many other products that need to be sold
to customers, is about marketing and branding. Find the right catchword or
slogan and the brand might catch on. There by giving a USP there by creating a
niche product which help selling it to new customers or existing customers as a
product that is different there adding to their portfolio and helping the
financial institution make the sale. this
is not just about appearance the search for an effective re branding might also
reveal the critical change to a product that will give it appeal and deliver
value to customers.
The
field of what was once known as “ethical” investing may be at the early stages
of a makeover. Once thought of as a form of risk mitigation nobody wants to own
the company that commits the next big scandal, ethical investing has become an
attempt to generate a superior return. In its old form, as a screen to exclude
the sin sectors such as tobacco and alcohol, it signally failed. Excluding the sin stocks merely made them
cheaper for those with fewer scruples, and the net result was that ethical
funds underperformed.
But
ethical investing has since been superseded by periods of SRI (socially
responsible investing), ESG (environmental, social and governance) and
sustainable investing and the latest term “engagement”.
From
a marketing point of view, there is nothing much wrong with ESG at present. The
amount of institutional money managed according to some kind of environmental
or social mandate is continually growing, and they funds are actually making money. Companies that show
up with good sustainability practices, for example, tend to outperform in the
long run.
World
over many large institutions and some of them even in India in the last couple
of years have been speeding time and money in building up their ESG practices.
ESG is seen as a defense of the active management industry against passive
investing, although it has also become a focus of indexing groups. All the main
indexing groups have a suite of indices that purports to capture ESG factors
best. In this way it is being treated almost as a smart beta risk factor that
can generate returns and take advantage of a market anomaly, such as value or
momentum.
A
focus on engagement could rescue ESG as a form of truly active management. The
hope is that it will be a strategy that makes money for savers while helping to
improve the world into which they will eventually retire and that their
descendants will have to inhabit. Due to the ultra-low and negative interest
rate regime that the world is witnessing at present.
The
argument in favor of intervening with companies is that if you can persuade a
company to behave in a way that is more appealing to investors then the price
will go up, there by yielding a better overall return and creating the alpha in
the portfolio. Those who engage with
companies have an opportunity for superior returns. Those who ignore companies
and veto them will be too late to the party and could lose out on the relative out performance.
Anecdotal
research with data from large institutional investors showed that a marked out performance by stocks it held, once the investor had successfully intervened
on an environmental or social issue, such as reducing carbon emissions targets.
There was no downside if the engagement was unsuccessful, the company merely
tracked the index there by showing that probability of creating the alpha was significantly
higher. Significantly, there were no
such clear cut returns after engagements on corporate governance issues.
This
shows a difference between engagement and activism, where investors take stakes
in a company and then enter into often aggressively hostile fights with the
board. This demanding approach is far less likely to work in emerging markets,
where many companies are still controlled by their founding families and where
local regulations are often unhelpful to minority investors.
There
is a lot of value add that a private equity investor does to a company, one of
the significant ones is the one on engagement on such issues there by adding a
premium to the valuation and helping the founders make a good exit price.
With active fund managers seeing the advantage of the additional
return that the overall market gives for active involvement, increasing number
of fund managers on Wall street as well as Dalal street are interested in
active improvement with companies.
_ Farzan Ghadially